The story is this, in Japan shortly before a teenage girl comitted suicide, 
she drew this picture, scanned it and posted it online. In korea this story broke 
out and it spread like wildfire. There are various posts around in korean forums 
that say that the viewer gets drawn to the girls blue eyes, they say they can 
detect a hint of wraith and sadness within the eyes. Maybe the girl had died 
with so much sadness and anger that her spirit haunts the image, or maybe the 
image provoke sadness, similar to the song 'Gloomy Sunday'.

The freaky bit is this, they say it is hard for a person to stare into the girls eyes 

for longer than 5 minutes, there are reports that some people have taken their 
own lives after doing so. People say the picture changes, as you view it there 
is a hint of a growing taunting smirk appearing on the girls lips or a dark ring 
grows around the girl or her eyes.